FAMILY FIRST MARKS 4TH ANNIVERSARY WITH 2 PROMOS

Family First, Inc. (FFI), a wholly-owned subsidiary of Berkley International Philippines, Inc., (BIP) marks its 4th Anniversary with 2 promo bonanzas called "Reach for your Dreams III" and "Libreng Bahay, Bagong Buhay." The two promos, according to FFI Executive Vice-President and General Manager Robb S. Paulsen, are FFI's way of thanking the Filipino people for catapulting Berkley to its enviable position now as No. 2 in educational plans and No. 4 overall in the pre-need industry in terms of new business. Berkley has also just been given a "PRS A plus" rating by the Philippine Rating Services Corporation. PRS A plus means "the company has an ABOVE-AVERAGE CAPACITY to meet its financial commitments relative to that of other Philippine corporates."

"Reach for your Dreams III" will raffle off a Honda City (1.3 GL MT) plus other consolation prizes like cell phones, wireless phones, rice cookers, desk fans, turbo broilers and oven toasters, among others. Promo duration is 5 October 2001 to 30 June 2002. "Libreng Bahay, Bagong Buhay" promo, on the other hand, has at stake a Santa Rosa Estates II house and lot worth P3.5 MILLION. Deadline for dropping of entries is Dec. 22, 2001.

Paulsen emphasizes that there is absolutely no obligation to buy anything from Family First to join the promotions. Participating FFI Outlets are in Enterprise Center, 9/F, Tower 2, Ayala Avenue cor. Paseo de Roxas, Makati City; SM Megamall - Level 5, Building A; and Festival Supermall - 2nd Level, X-Site Entrance, Filinvest Corporate City, Alabang, Muntinlupa City.

All of Family First's promotions are authorized, approved, and strictly supervised by the Department of Trade and Industry. For inquiries, please call Tel. Nos. 755-1511 or 755-1535.



For more information, pls. contact:
Ms. Gina D. Cruz
Corporate Communications Director
Tel. No. 755-1500 loc. 1112