• COVERSTORY

BERKLEY PLANS GETS AN UPGRADE

Now Rated with a "STRONG" Capacity
to Meet its Financial Commitments to YOU

• Gina dela Vega-Cruz

What happy news we bring you!

Yes, our dear planholder, just one week before the whole nation commemorated Easter Sunday, our newest rating from the prestigious Philippine Rating Services Corporation (PhilRatings) came out. And we got an UPGRADE!

For four (4) consecutive years now, Berkley Plans has been rated Aplus, translated to an "ABOVE-AVERAGE CAPACITY TO MEET ITS FINANCIAL COMMITMENTS" compared with other Philippine corporations.

We have been very proud of that rating because first, we were the first and only pre-need company to have obtained it consistently and second, it was literally a seal of approval to reassure you that your future is most secure with us.

Now, we have every reason to be prouder because, with the upgrade, your company has been adjudged Aa minus (read as Double A minus), defined as having a "…STRONG CAPACITY TO MEET ITS FINANCIAL COMMITMENTS" relative to that of other companies.

Certainly the achievement is something to crow about because it spells the difference between a company that you should continue to trust and one that you should dump. It spells the difference between a company that is just getting better and better despite the hard economic times and one that is fledgling and slowly going to get bankrupt.

Now, we have proven yet once again that, indeed, YOUR TRUST IS MOST WELL-PLACED.

The proof of the pudding is in the eating and we have successfully passed the test! Our financial resources, which we manage with utmost financial prudence for you, remain unshaken by the political and economic ups and downs and, in fact, just keep on getting STRONGER and STRONGER and STRONGER every day! Our gift and way of saying THANKS TO YOU!!!