• Gina dela Vega-Cruz

SEVEN (7) HAS ALWAYS BEEN culturally regarded as a lucky number. And we did hit recently the magic number when we celebrated our 7th Anniversary in the industry!

But while Berkley/Family First believes many good and positive things are set to happen in the near future, your pre-need company is not leaving anything to chance or luck.

As we, therefore, welcome the new year, you can be rest assured that we constantly review our systems and procedures to better serve you all. Continuous personnel development is emphasized, with a view to instilling in everyone the mindset and attitude that you are always Number 1. Furthermore, new products are being conceptualized and studied to meet your changing needs, as based on feedback and surveys that you yourselves have filled up.

Amidst uncertainties in some sectors, your pre-need company stands firm, strong and steadily growing. In fact, you might have read in the papers the plans of our new President, Mr. Alan Rafe, to put up six (6) new branches, some of them in major urban centers outside Metro Manila.

Now, that certainly shows confidence not only in the economy but in the performance of the company itself. While many others are downsizing, here we are, your pre-need company of choice, expanding to more areas of the archipelago to make true our vision of providing for the security of more and more Filipino families.

We will not tire of saying that your trust is well-placed. With that, we commit to push ourselves harder this 2005 to bring you and your loved ones the just return on your investment, not only in terms of monetary or financial terms but in customer service as well. We'd love to hear from you on how we can be better. Do give us a call at Customer Action Center Hotline No. 7551591 for any suggestions and ideas.

In the meantime, accept our warmest wishes for the best in 2005… Cheers to many more years of serving you!