A NEW PRESIDENT FOR BERKLEY AND FAMILY FIRST

A NEW PRESIDENT is slated to head the Philippine operations of Berkley and Family First. He is Mr. Alan Rafe from New Zealand.

We at Berkley and Family First have always prided ourselves in constantly effecting change for the better. It is this seemingly burning yet healthy desire for change, in fact, which has made possible the many innovations the company has implemented these past seven years — innovations that made it a trailblazer in the industry and, more importantly, proved its willingness to try out bold moves for the good of you, our planowners.

A great factor in the management of change is the leadership behind it. The infusion of new blood also injects an organization with a new vitality that enables it to surge ahead and achieve colossal goals.

It is in this light that the incoming President is regarded. While Mr. Rafe is not a total stranger to our operations — having previously been Managing Director of FFI Hong Kong and having worked as well for Berkley International where he researched and strategized for expansion of the Family First brand — his experience is international and vast.

While still in New Zealand, Mr. Rafe worked for Prudential, overseeing sales management and building a distribution network that increased the company’s sales in Christchurch by 100% in four months, then eventually doubled the company’s sales in New Zealand’s South Island in just six months.

Mr. Rafe was also once the Managing Director of New Zealand Superannuation Services. With a Master of Business Administration from Waikato University and nearly twenty (20) years of financial services experience, Mr. Rafe brings with him a robust balance of knowledge and expertise on one hand and familiarity and understanding of our business on the other, a combination that will ideally bring our company to new heights not only in terms of securing your financial investments but also in delivering improved and better services to all of you.

For all that it is worth, Mr. Rafe is bringing in his family to the country, a gesture that may only be construed as commitment not only to his job but to the country that hosts the business. It is a commitment to you all. With this, we dare say, as we literally invoke in Tagalog, “Nasa mabuti kayong mga kamay.” - Gina dela Vega-Cruz