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Family First, Inc., exclusive sales agent of Berkley International Plans, Inc. recently inaugurated its third branch in Festival Supermall, Alabang. The opening of this branch is in line with the company's objective of reaching and serving its customers better.

Felipe Diego, Family First's president says, "The establishment of the Alabang branch is just another step in the achievement of our vision. We look forward to opening other branches in other parts of the country in the coming years so that we may be closer to the families we serve."

"We are most happy and proud to formally inaugurate our newest branch at the Festival Supermall and we wish to encourage the many families in the southern Metro Manila area to visit us and allow us to assist them in the securing of their future."

Aside from its new Alabang branch, Family First has two other sales centers: one at SM Megamall and another at the prestigious Enterprise Center, located in the heart of Makati's business district. The Enterprise Center also houses Family First's Corporate Head Office.

Says Executive Vice President and General Manager Robb Paulsen, "Our first sales office in Megamall was swamped with visitors, proof that our innovative sales approach made a lot of people take a second look at something which they often put off doing: and that's thinking of their financial security in the future.

We got the same response when we opened our second branch in Enterprise Center last year. More and more people turned to Family First not only because of the dream cars, dream homes, and bundles of cash we gave away. They came to Family First because they wanted a company that can safeguard their investment and assist in plans, for their family's stable future."

Family First's expansion plans call for the establishment of new sales centers around the country.

by Rosario L. Tayao

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